‘Where are we going to find someone with that type of expertise?’ I asked my colleague, as we discussed a new business idea. It was February 2000 and I had left a steady job, in a large organisation, to work in a corporate incubator – a department that focused solely on developing innovative businesses – in Hamburg in Germany. I was called a ‘future shaper’ – tasked with identifying new growth opportunities and developing propositions.
The buzz was electric, working day and night, as a small team of thinkers. We crystallised our ideas and sized the potential market for our new product.
‘I know,’ said one of the team. ‘I have a friend who is ...
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