‘So how many of you think you are creative?’ I asked a large group of middle and senior managers. Two people put up their hands.
‘So, what about the rest of you, do none of you consider yourself remotely creative?’
Maybe one or two more people slowly put up their hands.
Often, we ask this question when we facilitate innovation workshops or conduct speeches about creative thinking and, regardless of country or industry, the response is normally the same. Very few people in the world of corporate business, unless they are in the creative industries, think that they are creative.
‘So, having completed a few activities to generate new ideas, how ...
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