Yes, You Can Innovate

FOREWORD

YES, YOU CAN INNOVATE

Innovation matters – of course. If we do not change what we offer the world (our products and services) and how we create and deliver them (our processes) there is a good chance we will not be around very long. There is plenty of evidence to link innovation with business survival and growth and it is the same in the world of social innovation – we need to think hard about how we can create value from ideas.

In English, ‘innovation’ is an interesting word, since we use it both as a noun and as a verb – ‘to innovate’. In its noun form, we are interested in the outcomes – the things that change, whether they are new products or services, business models or process improvements. But innovation is also a ‘doing word’ ...