LET’S MEET MARCO BRABEC
THE IGNITER PROFILE
| Name: | Marco Brabec |
| Job: | MD Cisco Systems, Services Delivery Lead Partner Engagement Team, Switzerland |
| Company: | Cisco Systems |
| Primary Six ‘I’s® rating: | Igniter |
What challenge are you looking to solve with innovation right now?
I think our biggest challenge is the readiness of the organisation to innovate, particularly when things are going well, why change things? We do change a lot but often the change is operationally focused and not innovation driven. Yet, if we don’t generate new ways of doing things, even when business is good, we will become complacent and our competitors will pass us by. A big part of our strategy is business model innovation in the area of service transformation. ...
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