UNDERSTANDING THE SIX ‘I’s® MODEL

I am going to take you on a journey that I hope will help you develop and improve the three elements outlined in the Introduction and inspire and challenge you to stretch your thinking about how you can contribute to bringing new ideas into the world.

Any journey requires guidance to help navigate the unknown terrain. The Six ‘I’s of Innovation® is the guide that I have created to help simplify what often is seen as a complex, chaotic and unpredictable process.

On the inside cover of the book you will see the image of The Six ‘I’s® with an overview of the six core stages.

Below are six points to help you interpret the Model.

  1. The Six ‘I’s® is a circular Model. This is because innovating does not follow a clear ...

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