AUTHOR’S ACKNOWLEDGEMENTS

‘You know so much about this – you should create your own innovation model,’ said Neil, a good friend and mentor of mine. We sat in a London coffee shop discussing next steps for the innovation consultancy I had created. It was 2009 and the recession was biting hard. ‘You have been working in this field long enough, have tons of experience and organisations need something that is simple, yet practical, to help them innovate.’ Neil was right. I had identified a gap in the market for a more person-centred approach to creating and developing ideas. It was a challenge to which I was ready to rise.

Little did I know that, eight years later, I would have moved to Asia, established a business in Singapore and be writing ...

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