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Yahoo!® Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights by Dennis R. Mortensen

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Chapter 13. Content Optimization and Competitive Analysis

In this chapter, we will focus on a set of techniques that will help you optimize your content and develop a certain attitude and pattern of thinking about optimization. You will learn how to take your data out of the analytics tool and even enhance it with third-party data.

Chapter Contents
Using the Long Tail for Keyword Optimization
Using the Long Tail for Content Optimization
Determining the Width of Your Internal Search Query Box
Optimizing Content for Search- and Navigation-Dominant Visitors
Using Competitive Intelligence

Using the Long Tail for Keyword Optimization

The term "long tail" was originally coined by Wired's Chris Anderson. The long tail is derived from traditional power laws and ...

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