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Yahoo!® Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights by Dennis R. Mortensen

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Chapter 12. Form Analysis and Optimization

Forms might seem too insignificant a topic to which to devote an entire chapter. The objective for most websites is tied to a conversion of some kind, and most conversions include an HTML form element, typically at the most crucial part of a transaction. Therefore, any optimization on this part of your website has the potential for a huge impact on performance.

Chapter Contents
Form Analysis and Form Actions
Form Abandonment
Form Page Optimization
Form Submit Optimization

Form Analysis and Form Actions

Like any other task you perform as the person responsible for web analytics in your organization, the form optimization task has to be part of a greater project plan where the optimization project is justified ...

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