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Yahoo!® Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights by Dennis R. Mortensen

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Chapter 9. Using Dashboards

Effectively visualizing large sets of quantitative information has become a vital task in most organizations today. It has also become an extremely time-consuming task. This is solved by the introduction of the information dashboard. An information dashboard, simply put, allows its audience to monitor the status of their business in an instant. This chapter focuses on applying visualization techniques using the dashboard items provided by Yahoo! Web Analytics. This is not a best practice guide on choosing the best possible KPIs for your business, division, or unit, but a guide on what to do once you have them.

Chapter Contents

Defining a Dashboard

Adding a New Dashboard

Adding New Dashboard Items

Understanding Dashboard ...

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