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Yahoo!® Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights by Dennis R. Mortensen

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Chapter 8. Using Basic Reports as Templates for Customization

This chapter builds on the customization features and techniques from the previous chapter and will showcase a large number of out-of-the-box reports and a pool of creative ideas on how you can get started on customizing them for more insights. This is not a chapter-long advertisement for Yahoo!'s standard reports, but without knowing where to start, you might not find out where to end. This is by no means a catalog of all possible iterations of custom reports but a handpicked few reports and a handpicked number of customization suggestions. Let's get started.

Chapter Contents

Visit Reports

Demographics Reports

Content Reports

Navigation Reports

Search Engines and Referrers Reports

Conversion ...

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