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Yahoo!® Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights by Dennis R. Mortensen

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Appendix A. Yahoo! Web Analytics Web Services API

The Yahoo! Web Analytics Web Services API enables you to create software programs and applications beyond and in conjunction with Yahoo! Web Analytics. You can read and execute most reports from within the system. The exported data can be used in any number of ways, such as building your own custom dashboards, adding to information on your intranet, and performing analysis using the Yahoo! Analytics platform. It is not just a pull (read) API, but also a push (write) API, which lets you put data back into the Yahoo! system. Such data might include merchandising categories, as described in Chapters 4 and 10. Use this appendix as a reference and inspiration for what is possible. You can supplement ...

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