Book description
Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool. This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.
Table of contents
- Advance Praise for Yahoo! Web Analytics
- Copyright
- Dear Reader,
- Acknowledgments
- About the Author
- Foreword
- Introduction
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I. Advanced Web Analytics Installation
- 1. Getting Started
- 2. Content and Advanced Conversion Tracking
- 3. Enterprise Campaign Tracking
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4. Merchandising Tracking and Reporting
- 4.1. Merchandising Basics
- 4.2. Setting Up Merchandising Tracking
- 4.3. Tracking Products Viewed
- 4.4. Tracking Products Added to the Cart
- 4.5. Track Pending Sales and Reconciling Orders
- 4.6. Tracking Products Purchased
- 4.7. Tracking Discount, Tax, and Shipping
- 4.8. Setting Up Merchandising Categories
- 4.9. Merchandising Setup Tips
- 5. Advanced Instrumentation
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II. Utilizing an Enterprise Web Analytics Platform
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6. Working with Report Results
- 6.1. What to Expect from a Report
- 6.2. A Traditional Reporting Interface
- 6.3. Using Calendars for Time Period Reporting
- 6.4. Using Cross-Reference Filters
- 6.5. Using Drill-downs and Drill-throughs
- 6.6. Sorting Report Results
- 6.7. Color-Coding Data
- 6.8. Applying Report Notes and Reasoning
- 6.9. Exporting Data
- 7. Customizing Report Results
- 8. Using Basic Reports as Templates for Customization
- 9. Using Dashboards
- 10. Distinctive Reports and Usage
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6. Working with Report Results
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III. Actionable Insights
- 11. Paid Search Analysis and Optimization
- 12. Form Analysis and Optimization
- 13. Content Optimization and Competitive Analysis
- A. Yahoo! Web Analytics Web Services API
Product information
- Title: Yahoo!® Web Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights
- Author(s):
- Release date: May 2009
- Publisher(s): Sybex
- ISBN: 9780470424247
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