11.1. Introduction
The key question every company asks is: Why embrace a new technology? How will this new technology benefit our company goals? The case studies in this chapter illustrate how various companies might use XML and DB2 technology to solve business problems in those companies and industries. Each case study consists of:
A company scenario and particular problem to solve
What is currently stopping them
How they used DB2 and XML to achieve that goal.
The reasons for choosing a particular technology combination and the lessons learned in each case are mentioned through each section.
The case studies covered in this chapter are
Case Study 1: “Our most valued customers come first.”
Case Study 2: “Improve cash flow.”
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