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WTF?: What's the Future and Why It's Up to Us by Tim O'Reilly

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8

MANAGING A WORKFORCE OF DJINNS

IN 2016, MIT’S SLOAN MANAGEMENT REVIEW ASKED ME TO contribute a short essay on the future of management. At first, I told them I had nothing much to say, or at least nothing that hadn’t long ago been said. But then I realized that I was responding to the question using an old map.

If you think with a twentieth-century factory mindset, you might believe that the tens of thousands of software engineers at companies like Google, Amazon, and Facebook spend their days grinding out products just like their industrial forebears, only today they are producing software rather than physical goods. If, instead, you step back and view these companies with a twenty-first-century mindset, you realize that a large part of what ...

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