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WTF?: What's the Future and Why It's Up to Us by Tim O'Reilly

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5

NETWORKS AND THE NATURE OF THE FIRM

WHEN DALE AND I LAUNCHED GNN IN 1993, OUR MODEL WAS shaped by our experience as publishers. We curated a catalog that highlighted “the best of” the Web, we took over the NCSA “What’s New” page to announce new sites, and we did other things that made sense in the publishing world we’d grown up in, one of whose key functions was curation.

Our eyes were opened as Yahoo! took on the far more ambitious goal of cataloging everything on the web. Along with the rest of the media world, we watched in awe (though many also watched in dismay) as Google (and later Facebook) became media titans by algorithmically curating what would once have been an enormous “slush pile” so that it becomes valuable to its customers ...

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