This is the last chapter in Writing Winning Business Proposals, though there are many important and instructive appendices to follow. You’ve come a long way toward helping yourself get the two to five points that make the difference between winning and coming in a close second. Very few people know what you have learned. Although you have gained considerable insight by reading this book and although you now have a plan for increasing your percentage of winning proposals, you know that insights and plans are necessary but not sufficient. They need to be implemented. Therefore, I encourage you to use the insights you’ve gained and the plan you now have. Use them consciously and often. I’ve brought ...
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