O'Reilly logo

Writing Winning Business Proposals, Third Edition by Joe Romano, Shervin Freed, Richard Freed

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 5Using Logic Trees to Construct Your Methodology

As was discussed in Chapter 2, the objectives1 in your proposal express the steps your project will take me. These steps can result in my having insight, a plan, and/or an implemented plan. The objectives are an important set of outcomes of your project, and your methodology describes how you will achieve them. It consists of a logically sequenced group of actions that will achieve the objectives.

Unfortunately, many of the methodologies you present in your proposals don’t persuade me that you will effectively achieve the project’s objectives. Sometimes, those methodologies contain vague generalities such as “interview management,” “gather data,” “analyze data,” and “report results.” These ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required