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Writing Winning Business Proposals, Third Edition by Joe Romano, Shervin Freed, Richard Freed

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CHAPTER 4Using a Measurable-Results Orientation

Let’s assume for a moment that you’re writing a proposal to a foundation. More than likely, the foundation’s RFP (request for proposal) will ask you to state quantifiable, measurable objectives. Because your objectives are the expression of your project’s intended results, the funding agency probably will also ask you to include a plan for evaluating (i.e., measuring) the project’s outcome and your performance. This is standard operating procedure for foundations as well as for U.S. local and federal government agencies because, quite simply, they want some measure of assurance that their money will be well spent and will generate a return on their investment. For multiyear projects, they want to ...

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