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Writing Winning Business Proposals, Third Edition by Joe Romano, Shervin Freed, Richard Freed

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CHAPTER 1Understanding Generic Structure Logic

Like most people, I like stories, so let me begin by telling you a very short story—after which I’ll ask you several questions.

Paula was hungry. After she entered and ordered a pastrami sandwich, it was served to her quickly. She left the waitress a big tip.

Image Where was Paula?

Image What did she eat?

Image Who made the sandwich?

Who took the order?

Who served the sandwich?

Why did Paula leave a big tip?

How is ...

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