O'Reilly logo

Writing Winning Business Proposals, Third Edition by Joe Romano, Shervin Freed, Richard Freed

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

APPENDIX DInternal Proposals (Make Certain They’re Not Reports)

Let’s consider a situation that might have occurred at the ABC Company, the appliance manufacturer we’ve discussed throughout the work sessions. Let’s assume that Marcia Collins, Vice President of Marketing, has completed her market forecast and therefore believes that ABC will soon run out of manufacturing capacity. Consequently, she has several meetings with Paul Morrison, the Chief Industrial Engineer, to discuss manufacturing and distribution costs, customer service as it relates to capacity utilization, and various scenarios for increasing capacity. As a result of these discussions, Collins decides to “propose” a different way of utilizing existing capacity, and so she meets ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required