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Writing Winning Business Proposals, Third Edition by Joe Romano, Shervin Freed, Richard Freed

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APPENDIX CParamount’s Proposal Letter to the ABC Company

Proposal to ABC CompanyFebruary 29, 2XXX

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Paramount Consulting401 East River RunChicago, Illinois 606XX

February 29, 2XXX

Mr. Anil Gupta, Vice PresidentABC Company234 Raintree RoadMidwestern, Illinois

Dear Anil:

Thank you for the time you and your colleagues have spent with us to describe in detail ABC’s urgent need for additional capacity to meet anticipated market demand. We have given your situation considerable thought, which we have reflected in this proposal to develop a manufacturing strategy, the implementation of which will provide the capacity necessary to meet forecasted demand. ...

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