APPENDIX AParamount Consulting’s Proposal Opportunity at the ABC Company: A Case Study
Dramatis Personae
Stan Gilmore, your boss and a partner at Paramount ConsultingRay Armstrong, President of ABC CompanyAnil Gupta, ABC’s Vice President of OperationsMarcia Collins, ABC’s Vice President of MarketingPaul Morrison, ABC’s Chief Industrial EngineerFrank Metzger, ABC’s Plant Manager
February 1: The First Contact
Stan Gilmore, a partner in Paramount Consulting responsible for the firm’s manufacturing practice, just received a letter from Anil Gupta, Vice President of Operations for the ABC Company, a division of Consolidated Industries. The letter states that ABC manufactures and markets a line of major household and commercial appliances, has annual ...
Get Writing Winning Business Proposals, Third Edition, 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
