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Writing for Visual Media, 4th Edition by Anthony Friedmann

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Part 4Writing for Interactive and Mobile Media

In the 1980s, before interactive video became a reality, I was involved as a scriptwriter in a project to create a mail-order multimedia course to teach accounting to managers. A prominent business college in the United Kingdom saw a market for distance learning. It wanted to create a learning package that would enable working professionals to acquire the knowledge of the course without physically attending the classes. We built in some primitive interactivity by using three independent media: print, audiocassette, and videocassette. The videocassette was produced with planned pauses indicated by a subtitle on screen instructing the user to stop the tape and refer to a page in the manual to read ...

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