O'Reilly logo

Writing for Visual Media, 4th Edition by Anthony Friedmann

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 6Corporate Communications: Selling, Telling, Training, and Promoting

ifig0001 Key Terms

  • ADDIE model
  • asynchronous
  • authoring software
  • business theater
  • case history
  • cost benefit
  • documentary (educational, historical, investigative)
  • dramatization
  • dual-column format
  • focus group
  • formative evaluation
  • graphics
  • how-to videos
  • humor
  • instructional design
  • Instructional Systems Design (ISD)
  • interactive multimedia
  • interviewing
  • jobs
  • Learning Management Systems (LMS)
  • linear
  • narrative argument
  • nonlinear
  • on-camera anchor
  • SCORM
  • show-and-tell
  • story of a day
  • subject matter experts (SMEs)
  • summative evaluation ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required