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Writing for Visual Media, 4th Edition by Anthony Friedmann

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Chapter 5Ads and PSAs: Copywriting for Visual Media

ifig0001 Key Terms

  • algorithm
  • Aristotle
  • audience as a
  • character banner ads
  • billboards
  • click mapping
  • copywriting and scriptwriting
  • digital signage
  • dual-column format
  • emotion (pathos)
  • ethical values (ethos)
  • humor
  • hyperlink
  • infomercial
  • meta-writing
  • metonymy
  • minidramas
  • miniscripts
  • PSA
  • reason (logos)
  • scriptwriting
  • search engines
  • sexual innuendo
  • shock
  • special effects
  • storyboard
  • strategies
  • suspense
  • testimonials
  • video news release
  • visual metaphor
  • visual writing
  • voice commentary

Advertising was established in radio (before television) and for film programs in movie houses. You still see local and national ...

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