O'Reilly logo

Writing for Visual Media, 4th Edition by Anthony Friedmann

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 14Writing for Mobile Media Platforms

ifig0001 Key Terms

  • Advanced Television
  • Systems Committee (ATSC)
  • apps
  • bandwidth
  • branded content
  • minisode
  • mobile media
  • mobile TV
  • mobisode
  • Nielsen
  • open mobile video coalition (OMVC)
  • platform
  • pre-roll ads
  • product integration
  • product placement
  • Search Engine Optimization (SEO)
  • second screen
  • “snackable” media
  • video strips
  • viral
  • walled garden
  • webisodes
  • WiMax

To understand how to create content for mobile media, we have to get a handle on a fast-changing technology, whose evolution affects consumer behavior, which in turn influences content. This feedback loop is quite ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required