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Writing for Visual Media, 4th Edition by Anthony Friedmann

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Chapter 12Writing for Interactive Communications

ifig0001 Key Terms

  • assets
  • banner ads
  • branching
  • B2B
  • circle
  • cloud computing
  • clusters
  • design document
  • fixed media
  • flowchart
  • frames
  • functionality
  • hub with satellites
  • hyperlink
  • inverted pyramid
  • meta-writing
  • miniscript
  • navigational design
  • parallel paths
  • sidebars
  • third dimension
  • vertical dimension
  • Web 2.0
  • wheel with spokes

In the previous chapter, we drew a distinction between fixed interactive media and web-based interactive media that consist of pages of HTML code residing on a server. At one stage, it seemed a good idea to write a chapter on each. In the ...

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