Chapter 14
Writing for Mobile Media
Key Terms
Advanced Television Systems |
mobile media broadband |
product integration |
Committee (ATSC) |
mobile TV |
product placement |
apps |
mobisode™ |
“snackable” media |
bandwidth |
nielson |
video strips |
branded content |
open mobile video coalition |
webisode |
minisode |
pre-roll ads |
wiMax |
The mobile device originated as a cellular phone made to connect to a new cellular wireless network and through it to the existing copper wire voice network. As all the world knows, this portable device has evolved into a multimedia, multifunction digital platform now converging with the portable computer and television. Companies are innovating and jockeying to find the business model to exploit the preferences of ...
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