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Writing for the Web: Creating Compelling Web Content Using Words, Pictures and Sound by Lynda Felder

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Chapter 12. Writing Blogs

Are you already blogging? Maybe you’d like to start blogging, but you’re not sure what to blog about? The blogosphere has grown up over the last decade; blogs today cover an incredibly diverse range of topics.

If you’re eager to experiment, you’ll want to read this chapter for ideas about:

• Choosing a theme

• Writing a succession of stories

• Staying motivated and inspired

• Managing reader comments

What Exactly Is a Blog?

The term blog blends the words web and log. If you think that blogs are personal stories, such as diaries, travel journals, and accounts of family gatherings, you’re right. If you think that blogs cover stories about politics, activism, economics, entertainment, and health and fitness, you’re also ...

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