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Writing for the Web: Creating Compelling Web Content Using Words, Pictures and Sound by Lynda Felder

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Chapter 4. Adding Motion

There’s no question about it: Moving images dazzle and mesmerize. Cinema has been around for over 100 years, and audiences are still willing to sit in dark rooms among strangers to watch the big screen. Video, even on the teeny screen of a mobile device, can hypnotize viewers. There is magic in telling stories with visuals in motion. If you get it right, there’s no better way to draw in your readers and keep their attention.

This chapter examines the various media you might choose to show graphics in motion, such as video, animation, photo slide shows, and simulations. It also provides an overview and explains the ways to get started with adding moving images to your Web content. The topics in this chapter include:

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