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Writing for the Web: Creating Compelling Web Content Using Words, Pictures and Sound by Lynda Felder

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Chapter 1. All You Really Need to Know

You’ve taken on a challenge that is exciting and fun, yet daunting—writing for the Web. The tools and technology are incredible and allow you to tell stories by mixing in any combination of multiple media—words, pictures (including photos, illustrations, graphics, animation, and video), and sound. You can also add opportunities for your reader to interact with your stories by providing polls, surveys, places to comment, and links to more information. The possibilities are unlimited.

There are so many choices to make. What will you write about? What do you want your reader to take away from your story, to take action on, to learn, or to understand? What media is the best fit for your story? How will you draw ...

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