Writing for Business: Expert Solutions to Everyday Challenges

Mentor’s Message: Reader-Focused Writing Gets Results

To be successful, businesspeople need to use the latest and best strategies. This Pocket Mentor will update you on effective processes for writing everything from a simple memo to a proposal. You’ll see how putting readers’ needs first can help clarify (streamline) your writing and extend your influence as a manager. This book contains easy-to-follow steps on how to

• Organize your documents to target your readers’ needs
• Jump-start your writing assignments to overcome procrastination
• Apply editing and design principles to drive action and decisions

When you apply these proven strategies, you’ll see the results in your writing productivity and document quality. In fact, your readers will comment ...