Part 4
Creating Your Proposal
IN THIS PART …
Get acquainted with the actual proposal writing process. See how to compose a winning executive summary, strong win themes, compelling value propositions, and concrete benefit and proof statements. Discover why focusing on benefits when presenting prices is the right approach.
Recall the principles of clear, concise, and cohesive writing. Reacquaint yourself with the techniques of persuasive writing and see why headings are a proposal writer’s (and evaluator’s) best friend.
Understand how graphics can take your proposal to new heights. Review the principles of good design, and see how they can help your proposal persuade your customer to buy.
Uncover the secrets to successful, stress-free proposal production, for both print and digital formats. Ensure a quality product by insisting on multiple edits and reviews. Go beyond the norm by helping your sales team with presenting the proposal orally.
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