Part 1
Understanding Proposal Development
IN THIS PART …
Find out what proposals are and why everyone in business needs to know how to write them. Take a peek into the world of professional proposal writers and how they do their jobs. Look at the bigger picture and how proposals fit into a business’s sales process and a customer’s buying process.
Discover the similarities and differences between proactive proposals and reactive proposals (or responses to a Request for Proposal [RFPs]). See how to avoid the traps lurking in RFPs and how to make sure the customer finds what it’s looking for. Understand how creating a consistent structure and format for your proactive proposals can help customers choose you over your competitors.
Get Writing Business Bids and Proposals For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
