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Write Copy, Make Money by Andy Maslen

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Caroline Gibson

www.carolinegibson.co.uk

Your background

How long have you been working as a freelance copywriter?Around 11 years.

What were you doing before that?

I worked in a number of advertising agencies. I was quite lucky to work in above-the-line and through-the-line agencies as well as branding agencies such as Wolff Olins so I managed to accumulate quite a good breadth and depth of experience.

What was the event or motivation that led to your decision to move into freelancing?

Throughout my career I’ve been made redundant four times and I got quite fed up when it happened again. I also had a three-year-old, so I just thought I’d give it a go. It was also quite a good time because I’d worked on a couple of big names and had just notched ...

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