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Write Copy, Make Money by Andy Maslen

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Claire McCarthy

www.thetopcopy.co.uk

Your background

How long have you been working as a freelance copywriter?

Three and a half years, I started in summer 2006.

What were you doing before that?

Working full time for an academic publisher in Worcester. I worked for them for approx. four years or so, managing all of the marketing. I still help with the marketing on a freelance basis, one day a week. I’m responsible for all aspects including direct mail, the website, email marketing, and advertising, as well as those involving copywriting; this ‘keeps my hand in’ with marketing in general – in my opinion this is vitally important to being a successful sales copywriter. It also gives me a regular ‘basic’ income that I can rely on, although I supplement ...

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