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Write Copy, Make Money by Andy Maslen

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Networking

Quite a few of the freelance copywriters I interviewed for this book use networking to meet clients and get referrals. So what are your options? At the local level you have the dedicated networking groups to join. Three of the best-known in the UK are BNI, Ambassadors and 4Networking. The idea is that you go along, have a spot of breakfast, make a short pitch to the other members, listen to theirs and then, hopefully, make contacts that lead to work. There’s often a principle of reciprocity involved, where members agree to recommend one another to their networks outside the immediate group they belong to. One aspect I found off-putting when invited to join one of these organisations was the sectoral exclusivity. At first, when we moved ...

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