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Write Copy, Make Money by Andy Maslen

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The single biggest mistake you can make...

Forgive me if you bill this way, and I know a lot of copywriters do, including some of the freelancers I interviewed for this book, but if you bill by the hour you are probably putting an artificially low ceiling on your earnings. If you do want £100,000 a year you need to charge 2,000 hours at £50/hour. That works out as ten hours a day for 200 days. In other words, an insanely heavy workload that leaves you with no time to run your business or have much of a life outside work. Rare is the copywriter (or anybody else in a creative field) who can work productively for ten hours a day, every day, even assuming you can sell that many hours of your time. What if you double your hourly rate? OK, now you ...

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