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Write Copy, Make Money by Andy Maslen

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Discounting

I’m not sure, but I reckon that if your client were to book the world’s most bankable female pop star for a private birthday bash and asked for a discount, they’d get a fairly swift and unequivocal response from her people. No surprise there really, is there? There’s only one of her, after all. I suspect that your client wouldn’t even get as far as asking for a discount.

So why is it that they cheerfully ask you for a quote and then immediately start asking for a discount? “Because there are loads of copywriters out there who will work for less,” you answer. “And if I don’t discount they’ll go elsewhere.” But just like our pop star, there is only one you. Sure there are other copywriters, but your client hasn’t gone to them, they’ve ...

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