Worthless, Impossible and Stupid

PART FOUR

MAKING SENSE OF IT ALL

Worthless, Impossible, and Stupid portrays entrepreneurship as a contrarian process in which an entrepreneur uniquely realizes and reaps extraordinary value by seeing its potential where others do not, largely because the market misses the opportunity or dismisses it as worthless, impossible (unimaginable), or stupid. The particular constellation of factors at that moment is perceived by virtually everyone but the entrepreneur as valueless. But the potential extraordinary value becomes actual because of the entrepreneur’s ability to recognize, realize (as in “bring forth”), and then reap the value that no one else anticipates.

Therefore, entrepreneurship always surprises us; it is always baffling. It is always ...