CHAPTER 7

Some Kitchens Are Hotter Than Others

Succeeding When the Environment Is the Enemy

Every entrepreneur aspiring to create and capture extraordinary value will encounter adversity with his or her new product or idea—that is just a fact of entrepreneurial life; it goes with the territory. Nevertheless, in some places, the difficulty is exacerbated by objective shortcomings in the external environment as the entrepreneur moves from concept to creation. In other words, not only is it hot in the kitchen, but it is often hot outdoors as well. It is important for entrepreneur and policy maker alike to understand these different sources of adversity and not get confused between them, because they have different implications for action and policy, ...

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