PART THREE
WHEN ADVERSITY MEETS REWARD
If entrepreneurship is so good, then why is it so difficult?
Seeing value where no one else does is usually the first step on the path of entrepreneurship. But plenty of ideas have died on the vine when a would-be entrepreneur couldn’t figure out how to turn a vision or a plan into a service or a product that people were willing to pay for. As Sam Walton once put it, “if everybody else is doing it one way, there’s a good chance you can find your niche by going in exactly the opposite direction.” Seeing value in something worthless, viewing the impossible as an opportunity if it can be made possible, taking something seemingly stupid and turning it into something smart—that’s the contrarian nature of entrepreneurship. ...
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