CHAPTER 2
Myth #2
Entrepreneurs Must Be Experts
Let’s take another quick look at the list of entrepreneurs shown in the sidebar “Cast of Characters” in the conclusion. Who were the experts, and who were fairly ignorant of their industries when they started off? The split is roughly fifty-fifty. Mary Gadams was an experienced ultra-marathon competitor when she launched RacingThePlanet, and Carl Bistany had been a teacher in the SABIS schools, but Bert Twaalfhoven knew nothing about aluminum extrusion, jet engine repair, or coin-operated washing machines when he launched those businesses. Ron Zwanziger, today a recognized expert on blood glucose monitoring, recalls how his company got started: “We were wet behind the ears and inexperienced, so ...
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