PREFACE

WHY YOU ARE READING THIS BOOK

The buzz of entrepreneurship is all around us these days. High-profile start-up movements have launched in dozens of countries. Social media companies are sprouting from nowhere to impact—or impinge on, depending on your perspective—our personal and professional lives. Millions of people in dozens of countries are participating in celebrations such as Global Entrepreneurship Week. Each summer in the United States, tens of thousands of schoolkids take part in Lemonade Days, a program organized to teach the kids how to do business. In almost every nation on every continent, presidents and prime ministers have the word entrepreneurship on their lips, usually in the same breath as job creation.

What does this ...

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