CONTENTS
Preface: Why You Are Reading This Book
WHO IS AN ENTREPRENEUR? THREE MYTHS
Entrepreneurs Must Be Innovators
4. Why the Best Entrepreneurs Seem Crazy
5. Why the Best Ventures Seem Worthless (or Impossible, or Stupid)
6. If You Can’t Stand the Heat
Why Every Entrepreneur Faces Adversity
7. Some Kitchens Are Hotter Than Others
Succeeding When the Environment Is the Enemy
When Adversity Is the Opportunity
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