8JEFF KILT
Coping with a Nagging Challenge
Inevitably, CEOs experience a crisis that tests them. To respond effectively, they have to draw upon their personal strengths, their sense of what is right, and also the wisdom and practices of others. This chapter presents a picture of Jeff Kilt, CEO of Bjax Corporation, as he struggles to control a crisis that could harm his company’s image and, indeed, threaten its viability. It begins with descriptions of the company and Kilt and their efforts to look at the nagging challenge and examine how it has been handled.
BJAX: THE COMPANY
Bjax Corporation offers a wide variety of consumer products that are manufactured and sold around the world. While the bulk of its customers are in the United States, in ...
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