A good CRM system will build around the core goals and mission of your company. If your company does not have customer-focused goals or mission statements, then you should address that before beginning to design a CRM system. Most critically, there needs to be focus on concerns and interactions that have a direct impact on customer experience. A good CRM system will not just manage the sales process, but the entire customer experience and interactions before and after the sale.
Using your mission statements and company goals to drive the design of your CRM system
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