Foreword

With shelves in bookstores heaving with volumes on how to do business with almost every nationality, it seems odd that the denizens of one of the world’s largest markets have been overlooked. That is, until now.

As an American expat living in Britain since 1993, now working as the Vice President of Group External Affairs at Shell International, I feel this book is required reading for everyone who has, or would like to have, American business partners, employees or colleagues. These valuable insights facilitate understanding and save precious time and frustration in working with the “cut to the chase” approach of most Americans in business.

As American-style capitalism becomes the norm in even the most remote parts of the world, business ...

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