When you have an online presence, it stands to reason that people are going to talk about your product, and it makes sense to connect with your customers by joining in the conversation. If you’re a part of the conversation, then you have a great opportunity to influence that conversation, change perceptions and to create new advocates for your brand. But how can you scale your activities so that you connect with your audience and encourage them to connect with their networks? You need a plan. Your plan and activities must be structured to include everyone in the company who plans to connect with their audience. You need some guidelines.
CONNECTING WITH THE AUDIENCE