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Working the Crowd - Social media marketing for business Second edition by Eileen Brown

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3 YOUR SOCIAL MEDIA SUCCESS PLAN

There are fundamental tenets to the way to behave in the new world of conversation, and having a good strategy, implementation plan, and crisis management plan is essential. There are things you can put in place so you can be successful in social media, and there are behaviours you can adopt so that your customers will communicate with you.

HOW TO BE SUCCESSFUL WITH SOCIAL MEDIA

  • Know where your audience is.
  • Don’t fish in stagnant water – go where the fresh water flows. Choose dynamic sites with plenty of interaction.
  • Give more than you receive. Contribute and interact to engage in dialogue.
  • Become valuable to your readers.
  • Be sociable.
  • Discover who your online advocates are.
  • Build a relationship with your ...

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